Demystifying Marketing Metrics: A Complete Guide to CPC, CPA, ROAS, and 30+ Terms (With Examples)
“Confused by CPC, CPA, or ROAS? Decode 30+ marketing metrics with formulas, examples, and free templates. Optimize campaigns like a pro!” 1. Paid Advertising Metrics 1.1 CPC (Cost Per Click) Definition: The amount you pay for each click on your digital ad. Formula: Total Ad Spend ÷ Total Clicks Example: If you spend 200andget50clicks,CPC=200andget50clicks,CPC=4. Why It Matters: […]