Master B2B content marketing with actionable insights, creative examples, and answers to 20+ FAQs. Drive leads, authority, and revenue growth. What is B2B Content Marketing? B2B (business-to-business) content marketing involves creating and sharing valuable, educational content to attract and engage other businesses. Unlike B2C, it targets decision-makers like CEOs, procurement teams, or IT managers, focusing […]
Learn the difference between content creation and sharing, how to add value to your audience, and actionable steps to optimize both strategies for growth. Content Creation vs Content Sharing: Core Differences Content Creation: Developing original material (blogs, videos, infographics) tailored to your audience’s needs. Content Sharing: Distributing existing content (yours or others’) via social media, […]
Learn how Nigerian SMEs can use free tools to perform keyword research for SEO. Increase website traffic and sales with actionable steps and local examples. What is Keyword Research Keyword research identifies words and phrases people use in search engines. For Nigerian SMEs, this means understanding terms like “affordable Ankara fabric Lagos” or “plantain chips […]
Learn how to build a content strategy from scratch—audience research, SEO, content calendar, ROI tracking, and free templates. Start scaling your brand today! This is your step-by-step guide to creating a content strategy that drives traffic, builds trust, and fuels growth. Table of Contents Why You Need a Content Strategy Phase 1: Research & Audience […]
“Confused by CPC, CPA, or ROAS? Decode 30+ marketing metrics with formulas, examples, and free templates. Optimize campaigns like a pro!” 1. Paid Advertising Metrics 1.1 CPC (Cost Per Click) Definition: The amount you pay for each click on your digital ad. Formula: Total Ad Spend ÷ Total Clicks Example: If you spend 200andget50clicks,CPC=200andget50clicks,CPC=4. Why It Matters: […]
Discover Donald Miller’s Building a StoryBrand framework and how it transforms brand messaging. Learn the 7-step formula and where to buy the book. Building a StoryBrand: The Ultimate Guide to Clarify Your Brand Message In a world of endless marketing noise, clarity is power. Donald Miller’s Building a StoryBrand offers a proven framework to cut through the clutter and […]
Discover how brand identity—including visual, verbal, and sonic assets—shapes your brand’s success. Learn from Netflix, Nokia, and more. Pixsools explains it all. Understanding Your Brand Identity: The Heartbeat of Your Business Your brand is more than a logo or tagline—it’s the soul of your business. Brand identity is how your company looks, speaks, sounds, and feels to your audience. At […]
Are you tracking likes but not seeing sales? Learn how Nigerian businesses can use Instagram, WhatsApp, and Facebook analytics to find customers, boost sales, and maximize efficiency. Why Your Social Media Numbers Matter More Than You Think Ten years ago, when I started my boutique in Balogun Market, I thought posting product photos on Facebook […]
Easter is April 20! Here’s how Nigerian SMEs can crush sales with viral content, flash promos, and smart logistics in 17 days. Phase 1: Immediate Actions (April 3–9) Focus: Launch Ads, Lock Stock, Partner Locally 1. Ads That Convert Now (Start April 3!) Platforms: Instagram Reels: Film quick videos of Easter products with trending Naija gospel soundtracks […]
Why You Must Check Handle Availability Before CAC Registration In Nigeria, registering your business with the Corporate Affairs Commission (CAC) is just the first step. If your social media handles don’t match your CAC-approved name, you risk: Confusion: Customers might tag the wrong account. Impersonation: Fraudsters can hijack your brand’s digital identity. Lost SEO: Inconsistent names hurt search visibility. […]