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17 Days to Easter: Nigerian SME Survival Guide to Dominate Sales, Ads & Profit

Easter is April 20! Here’s how Nigerian SMEs can crush sales with viral content, flash promos, and smart logistics in 17 days. Phase 1: Immediate Actions (April 3–9) Focus: Launch Ads, Lock Stock, Partner Locally   1. Ads That Convert Now (Start April 3!) Platforms: Instagram Reels: Film quick videos of Easter products with trending Naija gospel soundtracks […]

How to Align Your CAC-Registered Business Name with Social Media Handles: A Nigerian Brand’s Guide

Why You Must Check Handle Availability Before CAC Registration In Nigeria, registering your business with the Corporate Affairs Commission (CAC) is just the first step. If your social media handles don’t match your CAC-approved name, you risk: Confusion: Customers might tag the wrong account. Impersonation: Fraudsters can hijack your brand’s digital identity. Lost SEO: Inconsistent names hurt search visibility. […]