Sonic Branding Mastery: How Sound and Voice Shape Brand Identity
Learn how brands like Netflix, Mastercard, and Envato use sound and voice to stand out. Actionable strategies for rookies and experts to craft a cohesive brand identity.
Category: Design
How Effective Design Enhances Marketing Campaigns
Learn how design impacts marketing success. Explore principles, data, and actionable steps to align visuals with campaign goals. Why Design Impacts Marketing Design shapes brand perception and decision-making. 94% of first impressions link to design (ResearchGate). Content with visuals gains 94% more views (Venngage). Core Reasons Capture attention: Stand out in crowded markets. Communicate values: […]
The Unrivalled 7-Step Creative Graphic Design Process
Master the creative graphic design process in 7 actionable steps. Learn how to streamline workflows, engage clients, and deliver standout visuals. What is a Design Process? A design process is a structured framework used to solve visual problems, ensuring consistency, creativity, and client alignment. It breaks projects into phases—research, ideation, execution, and refinement—to deliver effective […]
Building a StoryBrand: A Simple Framework for Clear Brand Messaging
Discover Donald Miller’s Building a StoryBrand framework and how it transforms brand messaging. Learn the 7-step formula and where to buy the book. Building a StoryBrand: The Ultimate Guide to Clarify Your Brand Message In a world of endless marketing noise, clarity is power. Donald Miller’s Building a StoryBrand offers a proven framework to cut through the clutter and […]
Differences between Communications Strategy vs Brand Strategy vs Marketing Strategy
Confused about brand, communications, and marketing strategies? Learn their roles, differences, and how they work together—with real examples. Pixsools breaks it down. Communications Strategy vs Brand Strategy vs Marketing Strategy: What’s the Difference? Ever wonder why some brands feel cohesive and impactful, while others seem scattered? The answer often lies in how they balance brand strategy, communications […]
Understanding Brand Identity: Crafting a Memorable Brand with Visual, Verbal & Sonic Assets
Discover how brand identity—including visual, verbal, and sonic assets—shapes your brand’s success. Learn from Netflix, Nokia, and more. Pixsools explains it all. Understanding Your Brand Identity: The Heartbeat of Your Business Your brand is more than a logo or tagline—it’s the soul of your business. Brand identity is how your company looks, speaks, sounds, and feels to your audience. At […]
Mastering Brand Tonality: How to Speak Your Audience’s Language in Nigeria’s Dynamic Market
In Nigeria’s vibrant and culturally rich marketplace, where over 250 ethnic groups and a booming youth population coexist, brand tonality isn’t just a buzzword—it’s the heartbeat of your brand strategy. Whether you’re a startup in Lagos, a wedding planner in Ogun, or a media company targeting Gen Zs, how you communicate matters as much as what you communicate. At Pixsools, we’ve […]
Crafting Unforgettable Nigerian Experiences: Why Personalization Wins Hearts and Markets
Why Nigerian Audiences Demand More Than “One-Size-Fits-All” In Nigeria’s fast-paced, culturally rich landscape, a good experience isn’t just about aesthetics—it’s about speaking directly to the soul of your audience. From the bustling markets of Lagos to the tech hubs of Abuja, Nigerians crave interactions that respect their diversity, values, and aspirations. At Pixsools, we believe a great experience […]