Evidence shows product-first startups survive 2.5× more often. Learn why Figma, Dropbox and MoniePoint succeeded with MVPs, and why Zoom’s revenue-first approach required unique conditions.
Learn how brands like Netflix, Mastercard, and Envato use sound and voice to stand out. Actionable strategies for rookies and experts to craft a cohesive brand identity.
Learn how design impacts marketing success. Explore principles, data, and actionable steps to align visuals with campaign goals. Why Design Impacts Marketing Design shapes brand perception and decision-making. 94% of first impressions link to design (ResearchGate). Content with visuals gains 94% more views (Venngage). Core Reasons Capture attention: Stand out in crowded markets. Communicate values: […]
Master the creative graphic design process in 7 actionable steps. Learn how to streamline workflows, engage clients, and deliver standout visuals. What is a Design Process? A design process is a structured framework used to solve visual problems, ensuring consistency, creativity, and client alignment. It breaks projects into phases—research, ideation, execution, and refinement—to deliver effective […]
Master B2B content marketing with actionable insights, creative examples, and answers to 20+ FAQs. Drive leads, authority, and revenue growth. What is B2B Content Marketing? B2B (business-to-business) content marketing involves creating and sharing valuable, educational content to attract and engage other businesses. Unlike B2C, it targets decision-makers like CEOs, procurement teams, or IT managers, focusing […]
Learn how Nigerian SMEs can use free tools to perform keyword research for SEO. Increase website traffic and sales with actionable steps and local examples. What is Keyword Research Keyword research identifies words and phrases people use in search engines. For Nigerian SMEs, this means understanding terms like “affordable Ankara fabric Lagos” or “plantain chips […]
Learn how to build a content strategy from scratch—audience research, SEO, content calendar, ROI tracking, and free templates. Start scaling your brand today! This is your step-by-step guide to creating a content strategy that drives traffic, builds trust, and fuels growth. Table of Contents Why You Need a Content Strategy Phase 1: Research & Audience […]
“Confused by CPC, CPA, or ROAS? Decode 30+ marketing metrics with formulas, examples, and free templates. Optimize campaigns like a pro!” 1. Paid Advertising Metrics 1.1 CPC (Cost Per Click) Definition: The amount you pay for each click on your digital ad. Formula: Total Ad Spend ÷ Total Clicks Example: If you spend 200andget50clicks,CPC=200andget50clicks,CPC=4. Why It Matters: […]
Discover Donald Miller’s Building a StoryBrand framework and how it transforms brand messaging. Learn the 7-step formula and where to buy the book. Building a StoryBrand: The Ultimate Guide to Clarify Your Brand Message In a world of endless marketing noise, clarity is power. Donald Miller’s Building a StoryBrand offers a proven framework to cut through the clutter and […]
Confused about brand, communications, and marketing strategies? Learn their roles, differences, and how they work together—with real examples. Pixsools breaks it down. Communications Strategy vs Brand Strategy vs Marketing Strategy: What’s the Difference? Ever wonder why some brands feel cohesive and impactful, while others seem scattered? The answer often lies in how they balance brand strategy, communications […]