Learn how Nigerian SMEs can use free tools to perform keyword research for SEO. Increase website traffic and sales with actionable steps and local examples. What is Keyword Research Keyword research identifies words and phrases people use in search engines. For Nigerian SMEs, this means understanding terms like “affordable Ankara fabric Lagos” or “plantain chips […]
Learn how to build a content strategy from scratch—audience research, SEO, content calendar, ROI tracking, and free templates. Start scaling your brand today! This is your step-by-step guide to creating a content strategy that drives traffic, builds trust, and fuels growth. Table of Contents Why You Need a Content Strategy Phase 1: Research & Audience […]
“Confused by CPC, CPA, or ROAS? Decode 30+ marketing metrics with formulas, examples, and free templates. Optimize campaigns like a pro!” 1. Paid Advertising Metrics 1.1 CPC (Cost Per Click) Definition: The amount you pay for each click on your digital ad. Formula: Total Ad Spend ÷ Total Clicks Example: If you spend 200andget50clicks,CPC=200andget50clicks,CPC=4. Why It Matters: […]
Discover Donald Miller’s Building a StoryBrand framework and how it transforms brand messaging. Learn the 7-step formula and where to buy the book. Building a StoryBrand: The Ultimate Guide to Clarify Your Brand Message In a world of endless marketing noise, clarity is power. Donald Miller’s Building a StoryBrand offers a proven framework to cut through the clutter and […]
Discover how brand identity—including visual, verbal, and sonic assets—shapes your brand’s success. Learn from Netflix, Nokia, and more. Pixsools explains it all. Understanding Your Brand Identity: The Heartbeat of Your Business Your brand is more than a logo or tagline—it’s the soul of your business. Brand identity is how your company looks, speaks, sounds, and feels to your audience. At […]
Are you tracking likes but not seeing sales? Learn how Nigerian businesses can use Instagram, WhatsApp, and Facebook analytics to find customers, boost sales, and maximize efficiency. Why Your Social Media Numbers Matter More Than You Think Ten years ago, when I started my boutique in Balogun Market, I thought posting product photos on Facebook […]
Easter is April 20! Here’s how Nigerian SMEs can crush sales with viral content, flash promos, and smart logistics in 17 days. Phase 1: Immediate Actions (April 3–9) Focus: Launch Ads, Lock Stock, Partner Locally 1. Ads That Convert Now (Start April 3!) Platforms: Instagram Reels: Film quick videos of Easter products with trending Naija gospel soundtracks […]
Why You Must Check Handle Availability Before CAC Registration In Nigeria, registering your business with the Corporate Affairs Commission (CAC) is just the first step. If your social media handles don’t match your CAC-approved name, you risk: Confusion: Customers might tag the wrong account. Impersonation: Fraudsters can hijack your brand’s digital identity. Lost SEO: Inconsistent names hurt search visibility. […]
In Nigeria’s vibrant and culturally rich marketplace, where over 250 ethnic groups and a booming youth population coexist, brand tonality isn’t just a buzzword—it’s the heartbeat of your brand strategy. Whether you’re a startup in Lagos, a wedding planner in Ogun, or a media company targeting Gen Zs, how you communicate matters as much as what you communicate. At Pixsools, we’ve […]
Why Nigerian Audiences Demand More Than “One-Size-Fits-All” In Nigeria’s fast-paced, culturally rich landscape, a good experience isn’t just about aesthetics—it’s about speaking directly to the soul of your audience. From the bustling markets of Lagos to the tech hubs of Abuja, Nigerians crave interactions that respect their diversity, values, and aspirations. At Pixsools, we believe a great experience […]